Geoplan mapping and optimisation tools enable Kawasaki to focus on core processes involved in managing ongoing dealer development.
Find out moreKawasaki required the ability to map vehicle registration and warranty data at district level for franchise areas and competitor analysis etc.
They also required visual representation of MCIA sale and warranty data and ability to build monthly report packs for individual dealers.
"We needed to provide our dealer network with information that they would easily be able to understand which would in turn help them develop their own businesses."
"The real benefits gained by KMUK by using the system have been quite considerable, KMUK has been able to conduct various types of in-depth types of analysis of the market in a considerably shorter time scale than prior to using the system."
Ahsan Nabi - Sales & Market Analyst - Kawasaki Motors UK
Geoplan mapping and optimisation tools enable Kawasaki to focus on core processes involved in managing ongoing dealer development.
The Geoplan system also provides a visual representation of what is actually occurring in the marketplace and within a dealer’s trading territory, allowing KMUK to be much more methodical when looking to appoint new dealers.
Increased revenue per field sales person by 20% - through increasing the number of visits a person could make, and providing a more balanced workload.
Geoplan worked with Ordnance Survey to create and maintain a highly accurate Postcode geography based on OS Address location data.
The ability to create efficient delivery routes for each store, reduced the associated costs including fuel, resource and vehicle maintenance.
