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Dealer territory analysis and mapping

Aprilia used Geoplan mapping software to analyse dealer territories, review performance by postcode, and identify areas of overlap and opportunity.

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The Challenge

Aprilia UK needed to understand which dealers sold bikes into which postcodes and assess dealer performance without a scientific approach. They required a way to determine optimal dealer placement strategy.

Our Solution

Geoplan mapping software utilized motorcycle industry registration figures and competitor location datasets with territory analysis functions. The easy and instinctive software enabled Aprilia to review performance by dealer or postcode through heat maps and charts.

Results Achieved

Through our partnership with Aprilia, we were able to deliver measurable improvements across their operations:

  • Understanding of customer geographic distribution
  • Reduced costs and improved sales performance
  • Identification of overlap, waste, and opportunity areas
  • Monthly industry performance review capability

Partnership Success

This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Aprilia, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.

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