Find the perfect location. Every time

Use location data to reduce risk, accelerate expansion, and maximise market potential.

Retail location challenges

Location mistakes cost millions and take years to fix. Smart retailers use our platform to eliminate guesswork and make confident expansion decisions that drive growth.

Expensive location failures

Poor site selection leads to underperforming stores that require costly relocations or closures, with losses that can take years to recover.

Missed prime opportunities

Slow, manual site selection processes mean competitors secure the best locations while you're still analysing spreadsheets and gut feelings.

Network cannibalisation

New stores steal customers from existing locations, reducing overall network profitability and creating internal competition that hurts margins.

Unpredictable store performance

Without proper market analysis and competitor intelligence, it's impossible to predict which locations will thrive and which will struggle.

Make confident retail decisions using location data

Store Location Planning

Find the perfect store location with comprehensive analysis that combines demographic profiling, competitor mapping, and market potential assessment. Our Site Optimiser eliminates guesswork by quantifying catchment areas, assessing cannibalisation risk, and identifying high-performing analogue sites to predict success.

Eliminate costly location mistakes with proven site selection methodology

Accelerate expansion with faster, confident location decisions

Maximise market potential through comprehensive catchment analysis

Predict performance using analogue analysis of similar successful sites

Competitor Analysis & Gap Mapping

Comprehensive competitor mapping with gap analysis to identify underserved market opportunities.

Complete competitive landscape visibility

Identification of underserved markets

Strategic positioning advantages

Store Network Review & Optimisation

Comprehensive audit of your existing store network to identify underperforming locations and optimisation opportunities. Our analysis reveals which stores to keep, relocate, remodel, or close, while uncovering hidden potential in your current portfolio.

Identify underperforming stores and improvement opportunities

Optimize existing portfolio before costly expansion decisions

Reduce network operating costs through strategic rightsizing

Improve overall network ROI and performance metrics

Trade Area Analysis

Define and analyse your store catchment areas to understand customer reach, travel patterns, and market penetration. Visualise trade areas using drive time, distance, or custom boundaries to optimise marketing spend and inventory planning.

Understand true customer reach and store catchment areas

Optimise marketing spend by targeting actual catchment areas

Improve inventory planning based on local market characteristics

Identify gaps in market coverage and expansion opportunities

Site Performance Prediction

Predict new store performance using analogue analysis of similar successful locations. Our models analyse demographic profiles, competitor density, and market characteristics to forecast revenue potential and reduce location risk.

Predict store performance before committing to expensive leases

Reduce location risk through proven analogue methodology

Set realistic revenue targets based on comparable locations

Prioritize investment in highest-potential opportunities

Market Segmentation & Store Format Planning

Segment markets by customer demographics, behavior patterns, and spending profiles to determine optimal store formats for each area. Tailor store concepts, product mix, and service levels to match local market characteristics and maximize performance.

Match store formats to local customer demographics and preferences

Optimize product mix and inventory based on market segments

Increase store performance through targeted format selection

Reduce operational costs by right-sizing store concepts

Cannibalisation Analysis

Assess the impact of new store openings on existing locations to minimise internal competition and maximise network profitability. Analyse market overlap, customer flow patterns, and revenue displacement to make informed expansion decisions.

Minimise internal competition between store locations

Maximise overall network profitability, not just individual stores

Make informed decisions about store density and spacing

Protect existing store performance during expansion

Site Scoring & Ranking

Score and rank potential store locations based on competitors, demographics, and market generators. Prioritize expansion opportunities using data-driven site evaluation that considers all factors affecting store performance.

Rank sites by performance potential using comprehensive scoring

Prioritize investment in highest-opportunity locations

Make objective location decisions based on data, not intuition

Accelerate site selection with automated scoring systems

Capital Investment Planning

Support strategic capital investment decisions and network expansion planning. Prioritize investment across your portfolio, plan expansion budgets, and determine optimal payback horizons for new store development.

Prioritize capital investment across store portfolio

Plan expansion budgets based on market potential

Optimize payback horizons for new store investments

Make confident strategic decisions with data-backed ROI projections

Together we can achieve

  • 0%

    Reduction in payback horizon

  • 0%

    Improved site performance

  • 0%

    Faster location decisions

  • 0%

    Reduction in location failures

Ready to find your perfect store locations?

Join leading retailers like Poundland, Yum, and Greene King who trust our platform for confident location decisions that drive growth.