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Postcode data for CRM validation

AXA uses Geoplan Postcode data in their CRM for validation of customer data and calculating distances between customers and stakeholders.

  • 0+

    Years of partnership

  • 0k

    Users supported

  • 0

    Data updates per year

The Challenge

AXA needed consistent, reliable postcode data for their CRM system to validate customer data, calculate distances between customers and stakeholders, and maintain data integrity across 150,000 users.

Our Solution

Over 10+ years, Geoplan has provided quarterly postcode data updates, ensuring consistent and reliable data supply. The solution covers 1.8 million postcodes, enabling AXA to maintain high data quality standards.

Results Achieved

Through our partnership with AXA, we were able to deliver measurable improvements across their operations:

  • Consistent, reliable data supply established
  • Enhanced data integrity across CRM
  • 1.8 million postcodes covered
  • Expert, low-friction supplier engagement

Partnership Success

This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with AXA, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.

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