Back to Case Studies

Field force management and call cycle planning

Lindt achieved 30% savings in drive time through field force management, call cycle planning, and data capture across 56 field-based BDMs.

  • 0%

    Saving in drive time

  • 0

    Field-based BDMs managed

  • 0+

    Years of partnership

The Challenge

Lindt needed to optimise their field force operations across 56 Business Development Managers, requiring better call cycle planning, data capture, and reporting to reduce travel time and increase customer face time.

Our Solution

Over a 9+ year partnership, Geoplan delivered 10 projects providing comprehensive field force management tools, call cycle planning capabilities, and data capture and reporting solutions across field sales and merchandising teams.

Results Achieved

Through our partnership with Lindt, we were able to deliver measurable improvements across their operations:

  • 30% reduction in drive time achieved
  • 56 field-based BDMs efficiently managed
  • Enhanced call cycle planning and execution
  • Improved data capture and reporting capabilities

Partnership Success

This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Lindt, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.

Ready to achieve similar results?

Join companies like Lindt who use our platform to make smarter location-based decisions and achieve measurable business outcomes.