Volkswagen achieved 10% uplift in TPS centres and 10% increase in market penetration through network optimisation across 65 territories.
Uplift in TPS centres
Increase in market penetration
Territories optimised
Volkswagen needed to right-size their Trade Part Specialist (TPS) network, understand UK market potential worth hundreds of millions, analyse current and potential customers, assess market penetration, and establish optimal territory coverage.
Over 8+ years and 10 projects, Geoplan provided mapping tools and consultancy to optimise the TPS network. The solution analysed market potential, customer distribution, and competitive landscape to establish a new network plan with optimal territory coverage and centre profiles.
Through our partnership with Volkswagen, we were able to deliver measurable improvements across their operations:
This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Volkswagen, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.
Trade Parts Specialist network optimisation
Sector
Automotive
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