Yell partnered with Geoplan to optimise their field sales territories, resulting in significant improvements in sales productivity and balanced workloads.
Revenue increase per sales person
Field sales territories redesigned
Reduction in sales function costs
Yell needed to optimise their field sales territories to increase productivity, balance workloads, and illustrate market opportunities to their sales teams.
Geoplan provided territory optimisation tools and training to the Market Planning function, enabling better territory design and market opportunity visualisation.
Through our partnership with Yell, we were able to deliver measurable improvements across their operations:
This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Yell, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.
Field sales territory optimisation
Sector
Business Services
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