Marstons

As the UK’s leading independent and pub retailing business, it is important for Marston’s to continuously assess their existing Site Network, the performance of these sites and the potential performance of a new site in a given market.

In order to complete this Marston’s had to overcome the challenge of their data and information coming from multiple sources. Ensuring that an individual, whether in the field or office based, can self-generate reports at a composite or single level to inform decision-making, quickly.

It is important for Marston’s to identify potential sites based on chosen criteria and target values. Once a site has been identified, a catchment analysis is needed to understand the statistics for the catchment to then be compared to an existing site, to predict likely performance and inform decision-making.

Through full discovery, specification and planning Geoplan delivered a mobile tool to run site network assessment and site performance analogues of their pubs.

This consolidated the existing systems and information, whilst delivering the ability to “self-serve” a site assessment pack, either in the office or in the field.

Users can now view all data in a single system, create reports for different user types through a live dashboard. With mobile access providing users in the field to generate, retrieve and edit “Site packs” with questionnaires, notes and photos at a potential site.