Improve the performance of your depot, warehouse, store network, identify markers for success, monitor competitor activity and increase your Return on Investment.
Site Optimiser is a flexible cloud based solution that will empower your organisation to effectively optimise your site network.
You can quickly understand your existing market coverage, penetration or market share then identify gaps and overlaps that indicate areas of waste and opportunity so you can improve ROI.
If you are planning to expand or contract Site Optimiser will enable you to develop a market plan to optimise efficiency and by identifying optimal locations can reduce the payback horizon for new sites.
Make informed decisions by pre-identifying candidate areas and new site locations based on analysis of your target market or supply chain.
Quantify the total potential of a new market to assess the potential return on investment and then create a ‘green field’ market plan to manage the set up and growth of your network over time efficiently and effectively.
Conduct in depth analysis of your existing site network to understand the impact of competitor locations, demographics or other key drivers on your business performance.
Site Optimiser provides you with advanced site location optimisation tools so you can fully assess the impact of overlaps between sites with a view to keeping, re-locating, re-modelling or closing sites.
You can also define coverage or catchment areas around your site locations based on distance, travel time or other insight data.
Use the power of Site Optimiser to profile potential sites and determine the most profitable location or area. Identify analogue sites and predict performance based on similar locations in your existing portfolio and predict likely payback horizon.
Perform analysis on specific locations to create reports for input into CapEx submissions.
Site optimisation is a process used to identify the best location to place your assets or resources, taking into account market potential, competitor locations, key generators for your business and potential cannibalisation of existing site catchment areas.
Site optimisation is useful for businesses looking to enter a new market or those wanting to streamline or optimise coverage of an existing market. It is particularly useful for those working within:
Franchise markets, retail acquisitions, logistics and distribution, warehousing and dealership networks, after sales service and asset management.
How does it work?
Input the key information that you want the decision to be based upon, for example: Existing site locations/catchments, demographics, competitor locations or other factors which influence sales performance.
An algorithm runs through thousands of scenarios to find the most 'optimal' site locations or geographic areas, based on analysis of top performing existing sites.
What are the outputs?
Use Geoplan's Site optimisation software to improve the performance of your store network, identify markers for success, monitor competitor activity and increase your Return on Investment- Benefits include:
Annual subscription to Site Optimiser - 12 monthly payments.
£350 per month +VAT
