Re-designing 300 Field Sales Territories across the UK, in a 4 week time frame, resulted in a reduction in costs in the Sales Function of 9% and an increase in Sales Revenues per Field Sales person of 20%.
Find out moreFollowing significant change within the business, and with an emphasis on a return to growth, Yell wanted to revisit the balance of work across the Field Sales representatives in the UK.
A combination of an imbalance of work across the teams, and limited visibility with regards to prospects, translated into untapped potential revenue opportunities. Yell needed to be able to:
"We couldn't have asked for a better end result - we've reduced our costs as well as increased sales revenue through increased sales productivity. I would strongly recommend Geoplan to anyone."
Mark Clisby - Head of Commercial Marketing - Yell
Yell utilised a combination of Geoplan's consultancy services and online mapping solutions.
Geoplan and Yell created the network of 300 territories through close consultation, and Geoplan supported Yell with on-site regional engagement and feedback with the Field Sales team. This ensured that feedback from the field was captured and fed into the process (e.g. best employee fit and Yell business rules).
Geoplan delivered the project in 4 weeks, with the results deployed in Geoplan's cloud-based mapping system ensuring immediate access to the Market Planning team.
Yell plan to provide each Field Sales person with access to Geoplan so that they can view the opportunities within their territory and manage their operational activity as effectively as possible.
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