Yum!

Geoplan mapping and site optimisation software, coupled with specifically sourced market data allowed Yum! to assess the market potential for 50 countries worldwide.

Find out more

The Problem

As a profitable, expanding business, Yum! needed to meet growth targets and increase net new store openings each year.

To assist with this, understanding the total market potential in terms of number of stores to open in a given country to saturation, was key.

Similarly, opening in the right location where they will generate highest return on investment was hugely important when applying the expansion across the globe.

This is closely linked with understanding the likely performance based on what really drives performance of existing stores, and identification of the payback horizon for new restaurants.

"The service, help and support that Geoplan consistently provide, demonstrates their great customer focus. No request ever seems too much trouble and is dealt with professionally and with great enthusiasm."

Kate Saxton - Yum!

The Solution

As a profitable, expanding business, Yum! needed to meet growth targets and increase net new store openings each year.

To assist with this, understanding the total market potential in terms of number of stores to open in a given country to saturation, was key.

Similarly, opening in the right location where they will generate highest return on investment was hugely important when applying the expansion across the globe.

This is closely linked with understanding the likely performance based on what really drives performance of existing stores, and identification of the payback horizon for new restaurants.

Developed specifically for Hermes, the system provided:

The Benefits

  • Optimised existing site coverage, with the ability to change to fit the market.
  • Cost savings through right sizing store coverage to potential.
  • Increased confidence to make the right choices for site selection.
  • Market Potential Report – scored list of areas to target & a visual representation in the online system.
  • Statistical output to monitor progress, and track improvement.

You may also be interested in...

Geoplan mapping and optimisation tools enabled the luxury chocolate company to right-size their field force and capture live field-data for performance monitoring.

Read Case Study

The creation of a bespoke Mapping Bridge Tool provided TNT Express with a means of planning and adjusting delivery rounds, using a standardised approach.

Read Case Study

Marston's used a bespoke tool to review their site network and site performance of their pubs

Read Case Study