In simple terms Geoplan mapping software platform contains data which is broadly handled as sheets, like transparent acetate layers, one laid over the other, which can be:
The Data Layers (see image below) typically used in a business orientated mapping system can be broadly categorised as:
The key to linking, visualising and analysing customer data on a map is through the use of a geocode e.g. Postcode or ZIP code in the USA.
The Postcode for example has a specific grid reference. As a consequence any data attached to that Postcode e.g. Contact details, sales data, sales representative, can be mapped. Either as individual point locations or aggregated up to higher levels of geography such as Postcode Sector, sales territories or store catchments.
Data managed in this way can be mapped to show areas of opportunity, difficulty, overlap, market potential, competitive pressure or waste. You can select an area and cut through the various data layers, using a range of tools:
Standard data layers are created from your own business information. This data is input as layers into the Geoplan mapping software and overlays the base map and postcode layer to show information such as:
Standard data layers are created from your own business information. This data is input as layers into the Geoplan mapping software and overlays the base map and postcode layer to show information such as:
Geoplan data layers and additional data packs offer you comprehensive additional information. These layers of data are overlayed and used for analysis by our Geoplan mapping software platform to calculate an answer to your business problems. Data layers available include:
It may look simple, but a Postcode is probably the most accurate way to identify a location. A familiar and widely used reference, it provides routing instructions for the delivery of mail and pinpoints on average just 15 addresses. The Postcode is broken down into Areas, Districts, Sectors and Units. This enables us to pinpoint accurately an address to within several metres and easily aggregate data to various levels of detail that can be visualised within Postcode boundaries.
Geoplan mapping software platform can utilise a broad range of other boundary layers to facilitate data analysis. Any boundary layer can be used to cut through the data held within the system to give a localised view of the data held e.g. market potential and share by sales representative, or leads received by media type. Typical boundaries include:
Geoplan works alongside Google, Open StreetMap, TomTom, Ordnance Survey and other leaders in the industry to ensure that our map bases are the most accurate, reliable and trusted on the market today. Geoplan systems contain street level data as standard enabling detailed local analysis.
