Find the perfect store location. Accelerate brand expansion.
We are opening a select number of retail growth partnerships for chains, brands, and teams making location-led retail decisions.
The location decisions behind every expansion.
Whether you are a retailer choosing your next store or a brand picking the right chains, every decision starts with better location data.
Demand
Choose Better Catchments
See demand, overlap and cannibalisation.
Placement
Prioritise Placement
Find the chains, regions and stores that fit best.
Opportunity
Spot White Space
See gaps before competitors do.
Smarter decisions, from site search to signing.
Where catchments become customers, expansion spend becomes returns, and location evidence wins the deal.
Find the Perfect Location
Combine footfall, demographics, and competitor presence to identify sites with the highest potential. Stop relying on gut feel.
Accelerate Brand Expansion
Prioritise markets and sites by readiness and demand. Expand faster with lower risk — whether you are a chain adding stores or a brand entering new regions.
Reduce Cannibalisation
See overlap between your own stores before committing to a new site. Protect existing revenue while growing the network.
Win Better Partners
Give chains, landlords, and franchise partners the location evidence they need to say yes. Turn data into deals.
How retailers and brands use Geoplan.
From catchment analysis and competitor mapping to the evidence pack on the board’s desk.
Catchment Analysis
Understand who lives, works, and shops around any location.
- Demographic and income profiling
- Footfall and accessibility overlays
- Drive-time and walk-time isochrones
- Catchment comparison across sites
Competitor & Cannibalisation Mapping
See where competitors sit and where your own stores overlap.
- Competitor location mapping
- Own-store cannibalisation scoring
- Market saturation assessment
- Gap identification by category
Site Prioritisation & Scoring
Rank potential sites by demand density, demographics, and accessibility.
- Multi-criteria site scoring
- Demand density ranking
- Demographic fit analysis
- Investment priority shortlisting
White Space Identification
Find underserved areas before competitors do.
- Unserved catchment detection
- Demand vs supply gap mapping
- Opportunity scoring by region
- New market entry shortlisting
Territory & Region Planning
Define and manage territories across regions, cities, or postcodes.
- Territory boundary definition
- Region performance benchmarking
- Franchise territory design
- Field team area allocation
Expansion Evidence Packs
Package location evidence for boards, landlords, and franchise partners.
- Board-ready site reports
- Landlord pitch packs with catchment data
- Franchise territory viability cases
- Investor-grade expansion plans
Apply any of these to your retail strategy.
We are opening a select number of retail growth partnerships for chains, brands, and teams making location-led retail decisions. Each partnership is shaped around the specific use cases that matter most to your business.
- Partnership shaped around your expansion priorities
- Catchment review of your target locations
- Short review call after the show
- Clear next steps for your team
Built for location decisions. Proven where it matters.
0+0+ years partnering with Ordnance Survey
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0%0% average cost reduction in route optimisation work
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The platform built for retail growth.
We are opening a select number of retail growth partnerships for chains, brands, and teams met through the Retail Technology Show 2026. Each partnership starts with a catchment review of your target locations, identification of highest-value expansion opportunities, and a board-ready next-steps brief.
- Catchment review of your target locations
- Expansion opportunity identification
- Cannibalisation risk assessment
- Board-ready summary brief
- Short review call after the Retail Technology Show
- Clear next steps for your team
- Priority for retailers, brands, and franchise teams