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Mobile tool for site assessment

Marston's partnered with Geoplan to develop a mobile tool for field-based site pack generation and network performance analysis.

    The Challenge

    Marston's needed to continuously assess their site network and pub performance whilst overcoming data fragmentation from multiple sources. They required a solution enabling quick, self-generated reports for field and office staff.

    Our Solution

    Geoplan developed a mobile tool that consolidated existing systems into a single platform. The solution enabled self-serve site assessment packs, allowing field users to generate, retrieve, and edit site reports with questionnaires, notes, and photos, plus customizable dashboard views for different user types.

    Results Achieved

    Through our partnership with Marston's, we were able to deliver measurable improvements across their operations:

    • Simplified workflow with single system for report generation
    • Field-based site assessment capability
    • Ability to compare proposed locations with existing sites
    • Efficient identification of potential site locations

    Partnership Success

    This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Marston's, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.

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