Marston's partnered with Geoplan to develop a mobile tool for field-based site pack generation and network performance analysis.
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Missing metric
Marston's needed to continuously assess their site network and pub performance whilst overcoming data fragmentation from multiple sources. They required a solution enabling quick, self-generated reports for field and office staff.
Geoplan developed a mobile tool that consolidated existing systems into a single platform. The solution enabled self-serve site assessment packs, allowing field users to generate, retrieve, and edit site reports with questionnaires, notes, and photos, plus customizable dashboard views for different user types.
Through our partnership with Marston's, we were able to deliver measurable improvements across their operations:
This case study demonstrates how location intelligence can drive measurable business outcomes. By partnering with Marston's, we delivered solutions that not only met their immediate needs but also provided a foundation for continued growth and optimisation.
Mobile tool for site assessment
Sector
Hospitality
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